Baddie Winkle, Internet Icon, Passes Away at 97, Leaving a Legacy of Joy and Rebellion
The End of an Era
Helen Ruth Elam Van Winkle, affectionately known as Baddie Winkle, has died at the age of 97, weeks after celebrating her birthday. Her great-granddaughter shared the heartfelt announcement on social media, marking the end of a life that inspired millions across the globe. “Yesterday, an era ended and a star ascended,” she wrote. “My great-grandmother danced her way to heaven.”
Baddie Winkle was celebrated for blending joy, rebellion, and tenderness, creating a persona that was as colorful as it was unforgettable. Her signature style—including platinum blonde wigs, bedazzled glasses, and bold red lipstick—made her instantly recognizable, and her vibrant energy resonated with fans of all ages.
A Life of Joy and Influence
Just six weeks before her passing, Baddie Winkle shared a series of birthday photos with the caption, “I Turned 97 on Friday, I <3 my Pajamas 👑 💐,” demonstrating the same playful spirit that had endeared her to millions. True to her persona, her final post included a striking image of her wearing a top emblazoned with “Bad Mother F**ker” while holding a flower, smiling confidently at the camera.
Her Instagram account, which boasts over three million followers, captured her authenticity and fearlessness. Baddie Winkle proved that age is no barrier to self-expression and that growing older does not mean growing conventional.
Tributes Pour In
Fans and fellow influencers quickly shared their condolences, praising her for the joy and confidence she brought into the world. One follower wrote, “Been following for 10 years, you will be missed but NEVER forgotten, Baddie Winkle 🥺🌈🌈🌈🌈🌈.” Another added, “She was unapologetically herself, and she brought us all so much joy and confidence. That Baddie spirit will live on forever.”
Even celebrities joined the tributes. Paris Hilton posted a touching note, calling her “iconic” and sending love to the Baddie Winkle family.
A Life Beyond Social Media
While Baddie Winkle rose to fame online, her influence extended into the music and fashion worlds. She appeared on stage at Coachella in 2019 alongside country singer Kacey Musgraves, performing “High Horse” and proving that her charisma transcended the internet.
Her bio, which humorously read “Stealing yo man Since 1928,” and her distinctive profile picture of herself crying while holding money, reflected a lifetime of embracing humor, audacity, and individuality.
Legacy of Courage and Authenticity
Helen Van Winkle’s life serves as a powerful reminder of the importance of authenticity and joy. She defied stereotypes of aging, demonstrating that confidence, style, and self-expression can thrive at any age. Through her online presence, Baddie Winkle inspired millions to embrace themselves fully and to approach life with boldness and humor.
As fans mourn her passing, they also celebrate the remarkable legacy she leaves behind—a vibrant testament to living life on one’s own terms. Her energy, style, and spirit will continue to inspire generations, proving that true influence is timeless.